What are the takeaways?
Research includes acknowledging when something is not a good idea.
For example, the team discovered a potential use case for shoppers to scan their feet and use the generated model to purchase the perfect pair of shoes.
Let's think about this. People use the product just once, get their perfect pair of shoes, then probably don't need the product ever again?
Other examples are industries such as healthcare that represent a higher level of risk to adopt new technology due to regulatory and security concerns surrounding storing and transmitting patient data.
I discovered that managing my assumptions is a key component of interviewing.
Also, during user interviews, don't ask about technological features - ask about human behavior.
I also found that I can't wait until the last second to check if I am on the right Wi-Fi to connect to Apple TV!
It's almost guaranteed I'll be on the wrong one, even if I've deleted the other networks a dozen times.